Food photography tips for bloggers
Food PR and food photography have recently gained popularity.
One trend that has recently gained momentum is the sharing of food photos. feed are bombarded everyday with everything from photos of homemade waffles to colorful rows of sushi. A quick search for “food” on Instagram or will leave you with millions of posts and pictures to sift through and drool over. With one click you can find photos of sticky cinnamon buns overflowing with icing alongside pictures of gooey macaroni and cheese among other delicious looking dishes.
“Food is the fastest growing and most viral category ” There are even apps and websites designed strictly for sharing food photos and experiences. Food-spotting for example is an app, which allows users to search out the very best of a certain dish in their area based on what others have shared.
“Food is life … It connects all of our senses together … and connects people, connecting friends, and moments in time.” Food is something everyone can relate to. Each of us has had at least one unforgettable experience with food and many of us associate specific dishes with certain family members or vivid memories. Seeing photos of our favorite childhood foods can transport us just as easily as seeing the dish
Restaurants often post their own photos to their Facebook and Twitter pages as well. Some restaurants even have designated social media staff members who maintain and add photos to the restaurant’s social networking accounts to ensure the restaurant has a constant online presence.
If you are looking to improve upon your “food photography” skills, here are some tips from the pros.
- Your food “should be styled well and it should be clear what the dish is or there will be no interest,”. “Look for that one bite that makes your mouth water.”
- The lighting of a photo is also plays a key role in its quality. “Bad lighting, particularly front lit with an on camera flash,” can make for a bad food photo, “It needs to be lit well … so the ‘flavor’ is believable.” Natural light is the best source , director of photography for the Spoon University chapter at BU.
- Another simple rule is to make sure your photo is fully in focus. “You don’t need to blur out half of the picture to make it interesting,” , “don’t make it too artsy.”
- Vibrant colors and contrast in the foods you choose can really help draw in the viewer. “From a chef’s perspective, the best way to have a good food photo is … having something on the plate that really pops,”
- Understanding food and cooking also help when trying to take a great photo. “Study food first … Learn to cook,” . “If you can’t cook or really understand food you won’t be a great food shooter.” You do not need culinary school degree to take a great picture, but experimentation and playing with different styles and techniques can add depth to your knowledge of food.
- Be aware of your dinner guests while taking photos in restaurants. Snapping a quick picture is fine as long as the restaurant does not have a no photo policies. “Don’t stand on any chairs and don’t make other people wait too long,” “If their food is getting cold you need to stop!”
